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Focus Group Results

Southwest Marketing Advisory Center (SMAC)
Dr. Michael Rich
Southwest Minnesota State University
Marketing Advisory Center
St. 203, 1501 State Street
Marshall, MN  56258
www.smsu.edu/smac


Findings from November 2010 Focus Groups:
    Parents and children really like Highway My-Way.

Children Focus Group Summary
  • Children feel they have a lot of Hot Wheels at home.
  • Children believe favorite toys are cars and the WII
  • Children typically made a racetrack with the roads.
  • Children left the roads out to play with for later.
  • Children feel they liked the roads.
  • Children feel they would ask their parents to buy more when they ran out.      


Parent Focus Group Summary
  • Parents believe that Highway My-Way has easy portability to take the toy on vacations or when visiting other
  • Parents think this toy would make a nice birthday gift
  • Parents feel that Highway My-Way would be a good addition to Hot Wheels or Matchbox cars.
  • Parents noticed that simple toys, the ones that use the imagination were the ones their kids played with the longest.
  • Parents noticed the Post-it and 3M logo on the package quickly
  • Parents feel they would purchase Highway My-Way for a stocking stuffer or for a toy at grandma's house.
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